Branding

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Concept: Given a celebrity that is alien to us and creating an original branding proposal with execution for the client. This project allowed me to experiment with Typography, Illustrator, Photoshop and After Effects to create the end results.

- Willie Nelson was my given celebrity, to which I wanted to create a vintage 'Wild Wild West' theme surrounding him. With a synergetic relationship, I combined the 'Grand Ole Opry' together with Nelson to create a set show that he would perform for one night only in Nashville, TN with print posters and an interactive digital poster. The art seen on the posters are handmade.

- To expand on Willie Nelson's branding, I also created another synergetic relationship between Fedrigoni's 'Woodstock' papers by creating limited edition packaging that would be sold at the Opry for the older generation to purchase, as well as creating a cowboy hat complete with Nelson's signature ginger braids.

- To remember Nelson's performance at the Opry, fans will get the chance to have their photo taken wearing the cowboy hat merchandise and receive their photo's at the end of the performance with no charge. This is a way of thanking the fans for coming to the performance, keeping to the homely and welcoming feeling that the Opry brings.

- Custom tickets have also been shaped in to Nelson's acclaimed guitar which, in turn, heightens the fans experience and expands on Willie Nelson's branding.

Print Poster

Artist - Cicily Goulding

Print Poster

Artist - Cicily Goulding

Interactive Digital Poster - The audience may press Willie Nelson's surname to reveal a snippet of a song that he will play during his performance at the Grand Ole Opry.

Limited Edition 'Woodstock' Packaging pattern

Packaging

Ticket Design

Ticket

Logo

Audience Experience - Fans pictures being taken and given to them free of charge complete with Willie Nelson merchandise as a 'Thank You' for attending the performance.